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Case Studies

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This page serves to promote the Injustice Boycott, designed and outlined by Shaun King in an article for the Daily News, which is embedded as a link on the page. This boycott seeks to “pivot from awareness to change” in the movement to racial…
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Jamie’s Google+ account works as a catalogue to capture her several of her lesser known online presences. Within this profile, Jamie keeps the link to her main blog page, YouTube account, Google Reader (discontinued), and Blogger. She has 586…
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Jamie Wright’s Pinterest page has 1,400 followers, 521 pins, and 20 boards. Most relevantly, her Blog. board has 889 followers and 16 pins. This board serves primarily as a means to promote and share the main blog site by pinning and captioning in…

Rev. Blackmon’s Twitter account has 3,850 followers and 4,931 tweets. Rev. Blackmon actively uses Twitter to share quick thoughts of wisdom relating to current events and daily life, as well as connect followers back to lengthier Facebook posts and…
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Shaun King is an active and influential member of the Black Lives Matter movement as well as a senior justice writer for the NY Daily News. His Twitter page functions to raise awareness of issues of racial justice with particular focus on police…
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The Rabbit Room Instagram features pictures and videos that highlight mainly the live events that the Rabbit Room hosts, as well as a link in which you can buy tickets for their shows. This Instagram helps to promote the mission and ideals of The…
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The HopeMob Facebook page was started in 2012. It has countless posts, primarily sharing posts from other pages, advertising events across the country, and spreading the word about various charity opportunities. The most recent post is from September…
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The HopeMob Instagram was created in February of 2016. It has 1,059 followers and 22 posts. It posts primarily promotional videos to encourage support and donations. Its last post was in September 2016.
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The HopeMob Twitter page was started in 2011. It has 235K followers and has tweeted 12.3K times. It posts both original content promoting HopeMob as well as many retweets about related information.
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The HopeMob website is an informational platform to help members learn about, join, and donate to the organization. It was launched in 2012.
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