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Case Studies

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  • Tags: AdventWord
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The AdventWord Twitter feed is operated year-round, but is most active in the months leading up to and during the Advent season. It is largely updated with inspirational messages and aesthetically pleasing images. The page also stays active by…
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The Facebook page of 3,760 likes (as of Nov 2015) is operated year-round. However it is the most active during the Advent and Christmas seasons. It features promotional links, videos, and images in preparation for Advent.
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The AdventWord Instagram account contributes to its hashtag campaign by pairing the daily suggested hashtags with thematic pictures. The account has over 1,000 followers, and the "adventword" hashtag has been used nearly 15,000 times (as of Nov…
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The AdventWord project works to create a worldwide Advent calendar through daily hashtag themes including "proclaim," "wonder," "listen," and "pray." The project is primarily active during Advent (late Nov-Dec). AdventWord takes the core values of…
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