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Case Studies

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  • Tags: Humor
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The Toast Twitter page was launched in May 2013 as a companion platform to The Toast blog. It has 41.9K followers and 5,358 posts that are almost exclusively links to articles published by the blog. It is no longer an active Twitter page. Its final…
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The Toast Facebook page was launched in June 2013 as a companion platform to The Toast blog and Twitter. It has 47,474 Likes and posted almost exclusively links to articles published by the blog. It is no longer an active Facebook page. Its final…
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The online blog for The Toast, a a daily humor and feminist collection. Its writers were occasionally its co-founders Nicole Cliffe and Mallory Ortberg, but otherwise posted content from freelance writers. The Toast is no longer an active blog and…
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Jamie’s Google+ account works as a catalogue to capture her several of her lesser known online presences. Within this profile, Jamie keeps the link to her main blog page, YouTube account, Google Reader (discontinued), and Blogger. She has 586…
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Jamie Wright’s Pinterest page has 1,400 followers, 521 pins, and 20 boards. Most relevantly, her Blog. board has 889 followers and 16 pins. This board serves primarily as a means to promote and share the main blog site by pinning and captioning in…
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The Jamie the Very Worst Missionary Twitter account has 14,500 followers, 13,500 tweets and follows 4,478 accounts. The Twitter page serves as a secondary source to share the images and thoughts from the JamieVWM Instagram page. There is the…
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The Jamie the Very Worst Missionary Instagram account has 7,926 followers, 1,731 posts, and follows 140 accounts. The Instagram page shows Jamie’s life in action through enticing and captivating photographs with casual and relatable captions.
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The Jamie the Very Worst Missionary Facebook page has 70,015 likes and posts frequently, typically everyday. Unlike her blog posts, these Facebook posts are often shorter, quicker, and more humorous revolving around her daily life and reflections.
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Written as a blog, the site is a platform for Jamie to write compelling, and usually lengthy, posts on her current thoughts, moods, and reflections. Posts range from movie reviews, to chance encounters, tied together by a common theme of love,…
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The Eye of the Tiber Instagram page has 2,831 followers and 112 posts, and it is not following any other accounts. This account serves as a conglomerate of the Facebook and Twitter pages. It posts screenshots of conversations or article titles and…
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