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Case Studies

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The Find Your Inner Iggy Twitter account interacts with readers by posting and retweeting ways people live out the values of Saint Ignatius of Loyola. The account also posts links to Jesuit articles and events to engage followers and promote Jesuit…
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Vanessa Zoltan uses her personal Twitter account to promote the Harry Potter and the Sacred Text podcast. She also tweets and posts links related to social and political issues. Vanessa Zoltan is the Assistant Humanist Chaplain at Harvard University…
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Casper ter Kuile uses his personal Twitter account to promote his work with Harry Potter and the Sacred Text. He also updates followers on new projects, such as Campaign Bootcamp, a program he co-founded to create positive change through effective…
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The Harry Potter and the Sacred Text Instagram account promotes new episodes by sharing photos of the physical text, along with illustrated posts meant to spark discussion among followers. The account also features short videos of the co-hosts and…
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The Harry Potter and the Sacred Text Twitter account promotes new episodes, interacts directly with fans/listeners, and initiates discussion on specific aspects of the Harry Potter novels. The team frequently tweets multiple times per day and…
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